Now that you have decided it’s high-time to start a catering business, the next thing you have to think of is how to market your business. It all starts with a detailed action plan that contains the specific strategies and techniques that you need to take to let everyone know how enticing your products and services are. It is therefore important that you devise a marketing plan that should spell-out what you should do to deliver and disseminate your marketing message. Here are some of the most important things that you should consider to market your catering business and make it a resounding success:
1. Analyze your target market
In market analysis, you’ll have to take a deep look on the possibility of running your business in your locality. Gather as much significant data as possible that should provide details on the following:
– the size/extent of your market.
– the possibilities for growth
– competition
– market trends that might affect your operations.
2. Consider how much money you’re willing to spend on your marketing promotional
Consider the amount of money you’ll need to spend on marketing and promoting your business. It is a rule of thumb that your promotional budget shouldn’t be as much as 10 percent of your first year’s revenue. While a lot of people already consider this as a high marketing budget, it’s a risk worth taking because the moment you’ve established your name and credibility, the money will start rolling in.
3. Marketing your business plan
There’s no room for a mediocre marketing plan. Don’t cut corners and make sure you invest in value-for-money advertising. Spend it in the most efficient and productive manner possible. Bet on building a good, solid reputation first and financial compensation will follow later on.
4. Being sensitive to your client’s needs
Running a catering business is also running a services business and you’re only as good as your last event. You will eventually meet a lot of personalities: demanding clients who want only the best, to those queer ones who would ask you to prepare for exotic cuisines. While you want to specialize on a specific theme, it’s important that you satisfy their vanity and needs.
5. Provided added services
You could offer package deals to your client. For example, if you are catering for weddings, you can offer to take charge of the floral arrangements, venues, and other facets other than the food. This will add value to your service and make you even more in demand to those who want to hold events.
6. Learn how to network
Other than offering the best services and world-class cuisines, another way of spreading words about your catering business is by joining chambers of commerce, charitable/civic events, church groups, as well as online forums and channels. However, take note you’re not here to directly sell your business. Your goal is to establish your presence and build your relationships with other businesses and even prospective clients. When they’re ready to take advantage of your service, it’s the time when they’ll contact you.
7. Get the Right Tools
The right tools, facilities and equipment will really help you in marketing your business. With the right equipment, such as having a catering software, you can get the confidence of your clients because they know you can take care of their needs and provide them with a world-class service that’s beyond compare.
