Good public relations (PR) send a positive opinion to potential customers about your catering establishment. And taking charge of the public’s opinion about you is the product of your actions and communications to your intended audience. Here are some excellent tips to get started with your PR campaign:
Press Kit
An effective media relations strategy will definitely open the channels for your intended audience to receive your messages and value propositions. Your press kit is the cornerstone of your PR campaign. Your materials should include a fact sheet regarding your operations and menu, staff biographies, and pleasing photos of your services. Although the press may not use your exact words, it increases the possibility that it’ll describe your catering company the way you want to.
Inexpensive Marketing Tools
For smaller catering operations, due to your initial limited funds or capital, you may need to resort to low-cost PR tools that are still highly effective in targeting your niche market:
- Develop a catalog: Company catalogs should include a memorably written bio of your chef and management team, along with a focus on your showpiece menus.
- Create signs and use a logo: Use a memorable logo on all your communication, not just marketing materials. A well-designed logo can capture potential clients’ attention and point to your attention to detail.
Offer Tasting Sessions
You should provide prospective clients a sample offering of your food. Because you’ll have the opportunity to actually sit down with a prospective customer and spend time discussing your approach to the menu, you are creating a powerful personal relationship. And quite naturally, you are more likely to get that person’s business versus an unknown caterer.
Web Marketing
Use key-word search marketing tools like Google Ads and Bing Ads to target potential customers who are searching for caters in your particular area. You can also optimize your website for certain key phrases to make it search engine friendly.
Join Online Catering Forums
There are numerous online catering forums with caterers who are sharing tips and advice on how to market your business. You should join groups on LinkedIn like the National Caterers Association group, which offers plenty of support on different aspects of your PR campaign.
So there you have it. Some simple steps to get you started on your path toward growing your business. I recommend you apply one or more of the tips above and start pushing your PR campaign forward.
