While catering is an exciting and fulfilling career, it has some drawbacks, especially when it comes to marketing. Most caterers work from venue to venue, or as chefs on yachts, in hotels or in a client’s home. In these cases, the caterer isn’t able to hang up a sign outside a building letting potential customers know they’re ready to do business. This is where restaurants have an advantage.
It’s imperative that caterers get just as creative with their marketing as they do with their food. Here are some tips to help you get the word out about your business.
Display Your Individuality with a Logo
Your logo says a lot about you. When you create one, or have a graphic designer create one for you, make sure it says something about your style and personality. Also, make sure it can be recognized and not confused with someone else’s logo. No one would ever mistake the Starbucks’ or McDonalds’ logo for some other company. Yours should be just as discernible.
Design a Website
Every business needs a website. It’s the perfect place to advertise all aspects of your business and to tell your story. The site should be professional and attractive with pictures of your food that look as mouth watering as they taste. On the site you can show your menu as well as a list of services your company provides and events you’re willing to cater. Your website should be finished and running properly before you do any sort of advertising.
Utilize the Press
Most people like to keep informed about current events in the town or city in which they live. Alerting local media, the newspapers and television news studios, that your business is up and running can do a lot to build your business. There are many online tools to help you write your own press release. In your release you’ll want to include your contact information, your background and why you started your business, and what sets you apart from others. Don’t forget to include information about any tastings or open houses that you plan on holding.
These are just a few of the things you can do to get your business in the public eye. If you can afford it, you may want to discuss strategy with a marketing specialist. In the mean time, these suggestions will help you get the marketing ball rolling for your catering business.
